Version 1.0 – October 31, 2022
This Privacy Policy describes how your personal information is collected, used, and shared when you visit or make a purchase from BorrowMeBaby.com (the “Site”).
Who we are
Borrow Me Collective Inc., doing business as Borrow Me Baby, exists to facilitate the safe and secure lending of baby products amongst community members. Our website address is: https://borrowmebaby.com.
Personal information we collect
When you visit the Site, we automatically collect certain information about your device, including information about your web browser, IP address, time zone, and some of the cookies that are installed on your device. Additionally, as you browse the Site, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the Site, and information about how you interact with the Site. We refer to this automatically-collected information as “Device Information”.
We collect Device Information using the following technologies:
- “Cookies” are data files that are placed on your device or computer and often include an anonymous unique identifier. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
- “Log files” track actions occurring on the Site, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
- “Web beacons”, “tags”, and “pixels” are electronic files used to record information about how you browse the Site.
Additionally, when you create a profile and list an item, receive a payout for a rental, make a purchase, or attempt to make a purchase through the Site, we collect certain information from you, including your name, billing address, shipping address, listing location (via Google Maps – for Google LLC’s Privacy Statement, visit https://policies.google.com/privacy), payment information [including (1) information connected to your PayPal account – for PayPal’s Privacy Statement, visit https://www.paypal.com/ca/webapps/mpp/ua/privacy-full, and (2) credit card numbers collected and saved via Stripe – for Stripe’s Privacy Statement, visit https://stripe.com/en-ca/privacy], email address, and phone number. You may also choose to verify your Community Lender profile and listings through the Site’s verification process, which requires you to email a snapshot of yourself and your driver’s license next to the item(s) you want verified to hello@borrowmebaby.com. We refer to this information as “User Information”.
You may also connect your Facebook, Google, or other third-party accounts to Borrow Me Baby. By linking the services, you authorize us to collect, store and use any information they may give us (e.g., your email address). This is dependent on the privacy policies or settings for those accounts. You can disconnect your Site registration from third-party accounts at any time via their respective settings or security pages. For Facebook, log in and visit https://www.facebook.com/settings?tab=applications, and for Gmail, visit https://support.google.com/accounts/answer/3466521?hl=en.
When we talk about “Personal Information” in this Privacy Policy, we are talking both about Device Information and User Information.
Reviews
When you leave a review on the Site, we collect the data shown in the review form, and also your IP address and browser user agent string to help spam detection.
An anonymized string created from your email address (also called a hash) may be provided to the Gravatar service to see if you are using it. The Gravatar service privacy policy is available here: https://automattic.com/privacy/. After approval of your review, your profile picture is visible to the public in the context of your review.
Media
If you upload images to the website, you should avoid uploading images with embedded location data (EXIF GPS) included. Visitors to the website can download and extract any location data from images on the website.
Embedded content from other websites
Articles on this site may include embedded content (e.g. videos, images, articles, etc.). Embedded content from other websites behaves in the exact same way as if the visitor has visited the other website.
These websites may collect data about you, use cookies, embed additional third-party tracking, and monitor your interaction with that embedded content, including tracking your interaction with the embedded content if you have an account and are logged in to that website.
How do we use your personal information
We use the User Information that we collect generally to fulfill any rentals placed through the Site and to pay out lender earnings from the rentals (including processing your payment information, arranging for delivery, and providing you with invoices and/or order confirmations). Additionally, we use this User Information to:
- Communicate with you;
- Screen our user base, person-to-person messages sent via our platform, and orders for potential risk or fraud and for general information that may help improve and optimize our Site; and
- When in line with the preferences you have shared with us, provide you with information or advertising relating to our products or services.
We use the Device Information that we collect to help us screen for potential risk and fraud (in particular, your IP address), and more generally to improve and optimize our Site (for example, by generating analytics about how our customers browse and interact with the Site, and to assess the success of our marketing and advertising campaigns).
Sharing your personal information
We share your Personal Information with third parties to help us use your Personal Information, as described above. For example, we use WooCommerce and Stripe to power our online marketplace, and PayPal to pay out our lenders. You can read more about how Stripe uses your Personal Information here: https://stripe.com/en-ca/privacy, about how WooCommerce uses your Personal Information here: https://automattic.com/privacy/, and about how PayPal uses your Personal Information here: https://www.paypal.com/ca/webapps/mpp/ua/privacy-full.
We also use Google Analytics to help us understand how our customers use the Site. You can read more about how Google uses your Personal Information here: https://www.google.com/intl/en/policies/privacy/. You can also opt-out of Google Analytics here: https://tools.google.com/dlpage/gaoptout.
Additionally, we engage other third parties like students, interns, and software developers, and provide them access to your Personal Information when necessary to assist with platform development, testing, and improvements.
If you request a password reset, your IP address may be included in the reset email.
Comments and/or reviews may be checked through an automated spam detection service.
Finally, we may also share your Personal Information to comply with applicable laws and regulations, to respond to an order, subpoena, search warrant or other lawful request for information we receive, or to otherwise protect our rights.
Behavioural advertising
As described above, we use your Personal Information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.
You can opt out of targeted advertising by using the links below:
- Facebook: https://www.facebook.com/settings/?tab=ads
- Google: https://www.google.com/settings/ads/anonymous
Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/.
Do not track
Please note that we do not alter our Site’s data collection and use practices when we see a Do Not Track signal from your browser.
Your rights
If you have an account on this Site, or have left reviews, you can request to receive an exported file of the personal data we hold about you, including any data you have provided to us. You may delete your account at any time by clicking ‘Delete Account’ at the bottom of your Account/Settings page. You can also request that we erase any personal data we hold about you. This does not include any data we are obliged to keep for administrative, legal, or security purposes.
If you are a European resident, you have the right to access personal information we hold about you and to ask that your personal information be corrected, updated, or deleted. If you would like to exercise this right, please contact us at hello@borrowmebaby.com or use our data deletion request form.
Additionally, if you are a European resident, we note that we are processing your information in order to fulfill contracts we might have with you (for example, if you make an order through the Site), or otherwise to pursue our legitimate business interests listed above. Additionally, please note that your information will be transferred outside of Europe, including to Canada and the United States.
Data retention
When you book or list a rental through the Site, we will maintain your rental listing and Order Information (including information sent to verify your Community Lender profile and listings) for our records unless and until you ask us to delete this information. As above, this does not include any data we are obliged to keep for administrative, legal, or security purposes.
If you leave a review, the review and its metadata are retained indefinitely. This is so we can recognize and approve any follow-up reviews/comments automatically instead of holding them in a moderation queue.
For users that register on our website, we also store the personal information they provide in their user profile. All users can see, edit, or delete their Personal Information at any time (except they cannot change their username). Website administrators can also see and edit that information.
Changes
We may update this privacy policy from time to time in order to reflect, for example, changes to our practices or for other operational, legal, or regulatory reasons.
Contact us
For more information about our privacy practices, if you have questions, or if you would like to make a complaint, please contact us by e‑mail at hello@borrowmebaby.com or by mail using the details provided below:
Borrow Me Collective Inc. DBA Borrow Me Baby
Re: Privacy Compliance Officer
PO Box 30039
North Vancouver, BC, Canada
V7H 2Y8